An AI lab in Barcelona

Twenty-five years building and running technology: Director of IT & Software Development roles, and architecture work for Fortune 500 companies including Microsoft and General Electric. Former Microsoft MVP; Multicloud Architect Professional (OCI, Azure); certified in Generative AI by Google, Oracle and DeepLearning.AI.

Since 2024 his work is on-device AI: adapting open models — fine-tuning, alignment, distillation, quantisation — to run where the cloud can't, and building the loop that lets a lab of this size ship them. He designed and built LEXA end to end, from the inference pipeline to the pedagogy. Based in Barcelona.

Willy is a specialist who combines strategic vision with top-level technical command of Machine Learning (ML). His deep knowledge makes him the driving force that turns complex data into Artificial Intelligence solutions with tangible, quantifiable business results.

His consulting and advisory role is grounded in technical professionalism in delivering strategic AI projects. Willy uses his expertise to lead data pipeline architecture and ML strategy, ensuring the robustness, scalability and efficiency of every solution. He is the expert who advises on identifying and implementing the most advanced predictive models to tackle your business challenges.

In short, Willy ensures that cutting-edge Machine Learning knowledge translates into superior business value. As Consultant & Advisor, he makes sure every AI solution is not only technically flawless but also gives our clients a decisive competitive edge.

ELENA is the multi-agent framework we built for our own operations first.

It automates business processes — CRM, proposals, operations — routing work across AI providers by cost and performance.